Daily Archives

August 17, 2012

School Chalkboard

Lead Scoring 102: Select Lists

There’s been a lot of focus on lead scoring recently, especially in the Eloqua community.  Historically, Eloqua has offered one of the most powerful lead scoring models, which is built on the Program Builder engine.  Program Builder doesn’t score high on the user-friendly scale which has pushed Eloqua to launch an entirely new lead scoring…