Category: Revenue Engineer

And the Markie goes to…

Over the years I’ve been involved in several projects that have been nominated for Markie Awards.  This year was no exception with my client, FIS Global, being nominated for two Markies; Best Lead Nurturing Program and Best Lead Scoring Program.  Double nominations are rare and a huge accomplishment for the FIS team! Overall, 11 Verticurl…

Announcement: Revenue Engineer goes Agency!

Over the past few years it’s become apparent that one of the major causes of failed marketing automation platforms is the lack of internal resources and focus to build the basic system infrastructure.  I’ve watched many companies waste money on systems they don’t support, which then limits the efficiency of their marketing team and the…

Communitech Strategic Marketing P2P

Building a Revenue Engine – Revenue Engineer [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P1.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P2.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P3.JPG”]   This morning I had the pleasure of speaking to a group of technology marketers in Kitchener/Waterloo.  This Strategic Marketing Peer2Peer session was put on by Communitech…

Revenue Engineer Blog

7 Things You Will Ask About The Revenue Engineer Blog

What are you? Let’s start with what I’m not.  I’m not a best practice consultant, I don’t claim to be an industry expert, and I don’t have the patience to be an academic.  My days are not spent reading textbooks, drowning myself in the latest news and industry trends, or preaching best practices…at least not…