Category: Trends

Marketing Automation and Video

It’s been a while since I’ve posted – and for several good reasons: It’s summer! The Demand Generation agency I’m with, Verticurl, was successfully acquired by Ogilvy/WPP! A few other big things are in the works but I’ll hold the announcements until future posts. And I’ve spent some time with Vidyard’s Jennifer Pepper talking about…

Riding the wave

Riding the Marketing Automation Wave

Eloqua Product Manager, Egan Cheung, recently posted a great chart on the ‘It’s All About Revenue’ blog highlighting the growth of Eloqua and Marketing Automation skills among top managers.  It’s unclear whether this growth is caused by the promotion of people with Eloqua skills to management positions or simply the expansion of the Eloqua customer…