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Marketing

School Chalkboard

Lead Scoring 201: Using Multiple Lead Scoring Programs

Summary The concept of lead scoring is fairly simple – give a contact points for how well they match up with profile attributes of your buyer personas and how engaged they are with you (determined by website visit, email engagement, requests for info, etc.).  However, right out of the gate most organizations run into a…

Marketing Lessons from the Stanley Cup Playoffs

The NHL playoffs are over and the Stanley Cup has been awarded to the best team.  As a Canucks fan this is a hard pill for me to swallow but it’s not the first time I’ve experienced disappointment.  In situations like these I like to take a lesson or two away to offset the damage…

Three Stages of the New Revenue Funnel

History The traditional revenue engine is growing. It started with a sales stage. Then a demand generation stage was stacked on top. Now another stage is appearing: social. With the advent of new technology these 3 stages are being integrated into a single, predictable process. Starting from the bottom up… Stage 3: Sales This stage…

CRM

Salesforce.com to become an SCRM and Marketing Automation vendor?

The News By now you’ve heard the news: Salesforce.com has acquired Radian6. According to the press release the plan is to “enhance all Salesforce products – extending the value of the Sales Cloud, Service Cloud, Chatter and Force.com with social intelligence”. This means your contact database can now include data and updates from contacts social…

Do Marketers use #Twitter differently than the rest of the world?

This post was actually going to be a quick Tweet but I think it deserves a little more digging than 140 characters can provide.  Post your answer via the comments section.  Here are my thoughts: Yes, I think marketers do use Twitter differently for two reasons.  First, Twitter has grown into a wonderful marketing tool…

Revenue Engineer Blog

7 Things You Will Ask About The Revenue Engineer Blog

What are you? Let’s start with what I’m not.  I’m not a best practice consultant, I don’t claim to be an industry expert, and I don’t have the patience to be an academic.  My days are not spent reading textbooks, drowning myself in the latest news and industry trends, or preaching best practices…at least not…