Daily Archives

March 22, 2011


The Secret to a Successful Marketing Automation Implementation: Focus

I recently read a great planning document that clearly outlined 32 steps to successfully rolling out a marketing automation system.  It spread tasks such as ‘document customer profiles’, ‘integrate with CRM’, and ‘build lead scoring’ over a one year period which creates a great road-map to a complete marketing platform.  It seemed pretty simple.  This…