Influencing Buyer Decisions Running Demand Generation at a company that offers the leading Video Marketing Platform means I have to include video as a major component of almost every campaign we run (we gotta eat our own dog-food!). But when it comes down to it my responsibility is all about influencing buyer decisions to drive […]
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Everyone and their brother/sister are now singing the praises of A/B and multivariate email testing. But as a marketer I like to differentiate myself so I’ll play devil’s advocate. This post challenges these email testing methods to see how accurate they really are. The results are a little scary. Background After almost a decade in […]
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Fluff in marketing content is dead – or at least it should be. This article serves as a reminder (and hopefully an example) of this. Get to your point quickly to be more effective. Recent Events Several recent events have reminded me that short marketing content is not being used as often as it should […]
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Summary I’ve recently made an exciting change in my career that will allow the Revenue Engineer blog to take a twist in direction and inject it with great new content. I look at this as an opportunity to continue the current focus of this blog while adding a new point of view and incorporating additional […]
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