The Marketing Leap

How to Make Revenue Part of Your Culture

On February 29, 2016 I spoke at the #MarketingLeap conference put on by FunnelCake. I was able to share my experience building a Revenue Operations team at Vidyard and highlight why you need one, when to build it, and how to get executive buy-in. ivermectin for sale tractor supply You can view the video of…

Influencing Buyer Decisions Using Video

Influencing Buyer Decisions Running Demand Generation at a company that offers the leading Video Marketing Platform means I have to include video as a major component of almost every campaign we run (we gotta eat our own dog-food!).  But when it comes down to it my responsibility is all about influencing buyer decisions to drive…

The Truth About Email Testing

Everyone and their brother/sister are now singing the praises of A/B and multivariate email testing.  But as a marketer I like to differentiate myself so I’ll play devil’s advocate.  This post challenges these email testing methods to see how accurate they really are.  The results are a little scary. Background After almost a decade in…

Short Grass, Short Marketing Content

Marketing Content: Short and Sweet Wins the Race

Fluff in marketing content is dead – or at least it should be.  This article serves as a reminder (and hopefully an example) of this.  Get to your point quickly to be more effective. quanox gotas dosis para niños para que sirve Recent Events Several recent events have reminded me that short marketing content is…

Marketing Automation and Video

It’s been a while since I’ve posted – and for several good reasons: It’s summer! The Demand Generation agency I’m with, Verticurl, was successfully acquired by Ogilvy/WPP! A few other big things are in the works but I’ll hold the announcements until future posts. noromectin sheep drench And I’ve spent some time with Vidyard’s Jennifer…

Grand Central Station

Eloqua Contact Routing Made Easy

Summary One particularly painful challenge that Eloqua users often face is contact routing between programs.  Eloqua is extremely flexible and built to manage routing effectively.  However, new users often don’t understand the full depth of flexibility causing this piece of the puzzle to be overlooked early in a deployment.  Unknown to Eloqua Admins the problem…

Campaign Creation Template

I lead an extremely unstructured life.  Chauffer to two busy kids, husband to my wonderful wife, conference calls at all hours of the day and night (perks of working for a truly global company), frequent travel, and all the side projects you can imagine (including the never-ending basement reno!).  No two days are ever the…

And the Markie goes to…

Over the years I’ve been involved in several projects that have been nominated for Markie Awards.  This year was no exception with my client, FIS Global, being nominated for two Markies; Best Lead Nurturing Program and Best Lead Scoring Program.  Double nominations are rare and a huge accomplishment for the FIS team! Overall, 11 Verticurl…

School Chalkboard

Lead Scoring University

Lead Scoring has long an important piece of demand generation and will likely continue to grow in complexity and value. india covid ivermectin   I’ve compiled some of my experiences in the posts listed below.  I hope you enjoy and it helps you find fast and more value from your lead scoring efforts. ivermectin dose…

School Chalkboard

Lead Scoring 301: Webinar and Video Lead Scoring

Summary Traditional lead scoring allows us to score on profile data from within our marketing automation system and even from outside platforms such as CRM and data-warehouses.  We can also score based on engagement data stored in our marketing automaton system such as e-mail clicks, website visits, and form submits.  However, this misses one important…

Eloqua Experience 2012

Eloqua Experience 2012 Pre-Game Show

Overview Eloqua Experience 2012 North America is almost upon us!  This year Eloqua’s annual user conference promises to be bigger than ever.  Although previous events have taken place in San Francisco, Eloqua has moved it to Orlando this year to accommodate their rapidly growing client base which is no longer west coast centric (or at…

Gangnam Style Content

Content is king and the fuel for your revenue engine.  Unfortunately, it’s also one of the hardest pieces to master.  Content marketing is a rapidly expanding discipline with a growing array of options to help you pump out better content faster. Hubspot has long stood as one of the leading content super-producers in the marketing arena.  They always seem…

Riding the wave

Riding the Marketing Automation Wave

Eloqua Product Manager, Egan Cheung, recently posted a great chart on the ‘It’s All About Revenue’ blog highlighting the growth of Eloqua and Marketing Automation skills among top managers.  It’s unclear whether this growth is caused by the promotion of people with Eloqua skills to management positions or simply the expansion of the Eloqua customer…

Taking the ‘Lead’ out of #LeadNurturing

Several people have recently asked me when the best time to nurture a lead is.  My answer is “all the time”.  If you have access to a system capable of automating the process why not leverage it as much as possible!  In fact, the term ‘Lead Nurturing’ may no longer be accurate since we are…

Scores

Why Lead Scoring is a Terrible Idea

Summary One of the most commonly pitched features of Marketing Automation is lead scoring.  This gives MA users the ability to score the quality of a leads explicit profile information (job title, industry, revenue…) and implicit engagement activity (website visits, event registrations, email click-throughs…) allowing your sales team to prioritize leads and focus their efforts…

Why Marketing Automation Can Fail and How to Ensure it Doesn’t

Summary This article examines some common causes of failed marketing automation implementations and presents solutions to help mitigate these risks. The Problem Over the past few years I’ve read many articles about the high rate of marketing automation failure.  I’ve also witnessed some failures first hand.  Failure can come in the form of low ROI…

Marketing Automation Mind Map

Inside the Mind of Marketing Automation [Infographic]

This Revenue Engineer article features guest writer Richard Hill, a Practice Leader at Quarry Integrated Communications. As resident marketing automation advocate, Richard is responsible for helping Quarry’s clients succeed in adopting and mastering this new breed of game changing technology. Quarry is a Certified Agency Partner with Eloqua. You’re a marketing automation advocate. You’re passionate…

Lead vs. Lead: Point of Interest vs. Point of Contact

B2B companies all experience similar problems when implementing lead management processes and technologies.  However, few problems are as universal as how they define a lead.  I don’t mean the definition of a qualified lead that marketing and sales agree on.  I’m referring to what a lead is at its core.  Is it a person or…

Marketing Lessons from the Stanley Cup Playoffs

The NHL playoffs are over and the Stanley Cup has been awarded to the best team.  As a Canucks fan this is a hard pill for me to swallow but it’s not the first time I’ve experienced disappointment.  In situations like these I like to take a lesson or two away to offset the damage…

Marketing Automation: Privilege and Process

This post highlights my experience with the start of the marketing automation market, my view on one cause of marketing automation failure, and my advice on how to avoid this pitfall. tippmix radar apk   Specifically, I’ve witnessed a lot of organizations build a marketing automation system before they have a business process to automate. …

Three Stages of the New Revenue Funnel

History The traditional revenue engine is growing. It started with a sales stage. Then a demand generation stage was stacked on top. Now another stage is appearing: social. With the advent of new technology these 3 stages are being integrated into a single, predictable process. Starting from the bottom up… Stage 3: Sales This stage…

Revenue Engineer Blog

7 Things You Will Ask About The Revenue Engineer Blog

What are you? Let’s start with what I’m not.  I’m not a best practice consultant, I don’t claim to be an industry expert, and I don’t have the patience to be an academic. giving dog ivermectin at home   My days are not spent reading textbooks, drowning myself in the latest news and industry trends,…

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

Redmirepool tablo – Tüm Gereksinimlerinizi Karşılayan Profesyonel Bir Çözüm

Contents Tanıtım Redmirepool tablo Nedir? Redmirepool tablo Nasıl Çalışır? Redmirepool tablo’nun Avantajları Kullanım Alanları Evler ve Daireler Otel ve Tatil Köyleri Hastaneler ve Sağlık Tesisleri Özellikler Redmirepool tablo – Tüm Gereksinimlerinizi Karşılayan Profesyonel Bir Çözüm Redmirepool tablo, güçlü ve esnek bir dijital işbirliği programıdır, which will meet all your professional…

Bahsegel slot çark – En İyi Slot Oyunlarıyla Büyük Kazanç Fırsatı Sizleri Bekliyor!

Contents Bahsegel Slot Çark – Sadece En İyi Slot Oyunları! Eğlence ve Kazanç İçin Bahsegel Slot Çark Canlı ve Renkli Slot Oyunları Kazanç Fırsatları ve Bonuslar Kolay Kullanım ve Mobil Uyumluluk Slot Oyunları Hakkında Bilmeniz Gerekenler Farklı Oyun Seçenekleri Oyun Kuralları ve Stratejileri Bahsegel slot çark – Sadece En İyi…

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Contents Neden çevrimiçi oyunlarda siber güvenlik önemlidir? Kişisel veri güvenliği Hesap güvenliği Oyun içi güvenlik önlemleri Windows kullanıcıları için çevrimiçi oyunlarda siber güvenlik önerileri Güçlü parolalar kullanın Güncel antivirüs yazılımı kullanın Güvenilir oyun platformları tercih edin Çevrimiçi oyunlarda siber güvenlik giriş – Windows Oyun dünyasına adımınızı atarken siber güvenliği unutmayın!…

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Bettilt kenar bahisleri | Bettilt yan bahisleri nasıl yapılır Bettilt kenar bahisleri ve Bettilt yan bahisleri ile daha fazla kazanç elde edin Bettilt, en büyük spor bahisleri ve casino oyunları ile Türkiye’de hizmet veren güvenilir bir online bahis sitesidir. Kenar bahisleri ve yan bahisleri oynamak isteyenler için Bettilt, eşsiz bir…

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Mobilbahis giriş – En iyi mobil kumarhane oyunları ve bahis seçenekleri

Contents Online gambling deneyiminizi en üst seviyeye çıkarın Mobilbahis size en iyi oyunları sunar Popüler oyunlar ile kazancınızı artırın Türkiye’de en çok tercih edilen gambling platformu Kullanıcı dostu arayüzü ile kolaylık sağlar Hızlı ve basit hesap oluşturma işlemi Anında para yatırma ve çekme işlemleri Para Yatırma Kredi veya Debit Kartları…

Canlı bahis iddaa nasıl oynanır? Kılavuz ve ipuçları – Sitenin Adı

Contents Canlı Bahis İddaa Nasıl Oynanır: Kılavuz ve İpuçları 1. Güvenilir Bir Bahis Sitesi Seçin 2. Spor Karşılaşmalarını Analiz Edin 3. Bahis Seçeneklerini İnceleyin 4. Bahis Limitlerinizi Belirleyin 5. Canlı Maçı İzleyin ve Anlık Takip Yapın Canlı Bahis Nedir? Canlı Bahis tanımı Canlı Bahis avantajları Canlı Bahis riskleri Canlı Bahis…

Windows 10 ile Bahisyasal Bahis Oyna! Sen de Hemen Kazanmaya Başla!

Contents Windows 10 ile Bahisyasal Bahis Oyna! Windows 10 ile Bahisyasal Bahis Yüksek Kaliteli Bahis Deneyimi Windows 10 İle Uyumluluk Güvenli ve Yasal Bahis Oynama Sen de Hemen Kazanmaya Başla! Kazanma Şansını Yakala Hızlı ve Kolay Bahis Yap Windows 10 ile Bahisyasal Bahis Oyna! – Sen de Hemen Kazanmaya Başla!…

Колибри деньги МКК первый заём бесплатно, взять микрозайм ColibriDengi онлайн на карту

Просто в расчет при оценке анкеты на микрозайм берется не только КИ, но и уровень дохода, честность заполнения заявки и пр. В этом случае проблемная задолженность будет закрыта, но новый кредит нужно будет оплачивать без задержек. Без проверки кредитной истории ни один банк не выдаст кредит. Поэтому, чтобы получить 100%…