Eloqua Contact Routing Made Easy
Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, new users often don’t understand the full depth of flexibility causing this piece of the puzzle to be overlooked early in a deployment. Unknown to Eloqua Admins the problem…
Taking the ‘Lead’ out of #LeadNurturing
Several people have recently asked me when the best time to nurture a lead is. My answer is “all the timeâ€. If you have access to a system capable of automating the process why not leverage it as much as possible! In fact, the term ‘Lead Nurturing’ may no longer be accurate since we are…
Lead vs. Lead: Point of Interest vs. Point of Contact
B2B companies all experience similar problems when implementing lead management processes and technologies. However, few problems are as universal as how they define a lead. I don’t mean the definition of a qualified lead that marketing and sales agree on. I’m referring to what a lead is at its core. Is it a person or…