Project Management

Why Marketing Automation Can Fail and How to Ensure it Doesn’t

Summary This article examines some common causes of failed marketing automation implementations and presents solutions to help mitigate these risks. The Problem Over the past few years I’ve read many articles about the high rate of marketing automation failure.  I’ve also witnessed some failures first hand.  Failure can come in the form of low ROI…


The Secret to a Successful Marketing Automation Implementation: Focus

I recently read a great planning document that clearly outlined 32 steps to successfully rolling out a marketing automation system.  It spread tasks such as ‘document customer profiles’, ‘integrate with CRM’, and ‘build lead scoring’ over a one year period which creates a great road-map to a complete marketing platform.  It seemed pretty simple.  This…