Tag

Eloqua

Grand Central Station

Eloqua Contact Routing Made Easy

Summary One particularly painful challenge that Eloqua users often face is contact routing between programs.  Eloqua is extremely flexible and built to manage routing effectively.  However, new users often don’t understand the full depth of flexibility causing this piece of the puzzle to be overlooked early in a deployment.  Unknown to Eloqua Admins the problem…

And the Markie goes to…

Over the years I’ve been involved in several projects that have been nominated for Markie Awards.  This year was no exception with my client, FIS Global, being nominated for two Markies; Best Lead Nurturing Program and Best Lead Scoring Program.  Double nominations are rare and a huge accomplishment for the FIS team! Overall, 11 Verticurl…

Eloqua Experience 2012

Eloqua Experience 2012 Pre-Game Show

Overview Eloqua Experience 2012 North America is almost upon us!  This year Eloqua’s annual user conference promises to be bigger than ever.  Although previous events have taken place in San Francisco, Eloqua has moved it to Orlando this year to accommodate their rapidly growing client base which is no longer west coast centric (or at…

Riding the wave

Riding the Marketing Automation Wave

Eloqua Product Manager, Egan Cheung, recently posted a great chart on the ‘It’s All About Revenue’ blog highlighting the growth of Eloqua and Marketing Automation skills among top managers.  It’s unclear whether this growth is caused by the promotion of people with Eloqua skills to management positions or simply the expansion of the Eloqua customer…

Announcement: Revenue Engineer goes Agency!

Over the past few years it’s become apparent that one of the major causes of failed marketing automation platforms is the lack of internal resources and focus to build the basic system infrastructure.  I’ve watched many companies waste money on systems they don’t support, which then limits the efficiency of their marketing team and the…

Why Marketing Automation Can Fail and How to Ensure it Doesn’t

Summary This article examines some common causes of failed marketing automation implementations and presents solutions to help mitigate these risks. The Problem Over the past few years I’ve read many articles about the high rate of marketing automation failure.  I’ve also witnessed some failures first hand.  Failure can come in the form of low ROI…

Toronto Eloqua Success Tour Wrap-up

[image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/Eloqua_Success_Tour_1.JPG”] All About Revenue Success Tour Thursday was a great day. In addition to perfect weather, Eloqua was hosting their 4th Toronto All About Revenue Success Tour. Located on the 18th floor rooftop of the Park Hyatt in downtown, thirty marketers from south-western Ontario gathered to compare notes on…

CRM

Salesforce.com to become an SCRM and Marketing Automation vendor?

The News By now you’ve heard the news: Salesforce.com has acquired Radian6. According to the press release the plan is to “enhance all Salesforce products – extending the value of the Sales Cloud, Service Cloud, Chatter and Force.com with social intelligence”. This means your contact database can now include data and updates from contacts social…

Revenue Engineer Blog

7 Things You Will Ask About The Revenue Engineer Blog

What are you? Let’s start with what I’m not.  I’m not a best practice consultant, I don’t claim to be an industry expert, and I don’t have the patience to be an academic.  My days are not spent reading textbooks, drowning myself in the latest news and industry trends, or preaching best practices…at least not…