Tag

Revenue Engine

Why Marketing Automation Can Fail and How to Ensure it Doesn’t

Summary This article examines some common causes of failed marketing automation implementations and presents solutions to help mitigate these risks. The Problem Over the past few years I’ve read many articles about the high rate of marketing automation failure.  I’ve also witnessed some failures first hand.  Failure can come in the form of low ROI…

Marketing Automation: Privilege and Process

This post highlights my experience with the start of the marketing automation market, my view on one cause of marketing automation failure, and my advice on how to avoid this pitfall.  Specifically, I’ve witnessed a lot of organizations build a marketing automation system before they have a business process to automate.  Below is my take…

Communitech Strategic Marketing P2P

Building a Revenue Engine – Revenue Engineer [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P1.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P2.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P3.JPG”]   This morning I had the pleasure of speaking to a group of technology marketers in Kitchener/Waterloo.  This Strategic Marketing Peer2Peer session was put on by Communitech…

Three Stages of the New Revenue Funnel

History The traditional revenue engine is growing. It started with a sales stage. Then a demand generation stage was stacked on top. Now another stage is appearing: social. With the advent of new technology these 3 stages are being integrated into a single, predictable process. Starting from the bottom up… Stage 3: Sales This stage…