Taking the ‘Lead’ out of #LeadNurturing
Several people have recently asked me when the best time to nurture a lead is. My answer is “all the timeâ€. If you have access to a system capable of automating the process why not leverage it as much as possible! In fact, the term ‘Lead Nurturing’ may no longer be accurate since we are…
Lead vs. Lead: Point of Interest vs. Point of Contact
B2B companies all experience similar problems when implementing lead management processes and technologies. However, few problems are as universal as how they define a lead. I don’t mean the definition of a qualified lead that marketing and sales agree on. I’m referring to what a lead is at its core. Is it a person or…