The Truth About Email Testing
Everyone and their brother/sister are now singing the praises of A/B and multivariate email testing. But as a marketer I like to differentiate myself so I’ll play devil’s advocate. This post challenges these email testing methods to see how accurate they really are. The results are a little scary. Background After almost a decade in…
Marketing Content: Short and Sweet Wins the Race
Fluff in marketing content is dead – or at least it should be. This article serves as a reminder (and hopefully an example) of this. Get to your point quickly to be more effective. quanox gotas dosis para niños para que sirve Recent Events Several recent events have reminded me that short marketing content is…
Eloqua Contact Routing Made Easy
Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, new users often don’t understand the full depth of flexibility causing this piece of the puzzle to be overlooked early in a deployment. Unknown to Eloqua Admins the problem…
Campaign Creation Template
I lead an extremely unstructured life. Chauffer to two busy kids, husband to my wonderful wife, conference calls at all hours of the day and night (perks of working for a truly global company), frequent travel, and all the side projects you can imagine (including the never-ending basement reno!). No two days are ever the…
Lead Scoring University
Lead Scoring has long an important piece of demand generation and will likely continue to grow in complexity and value. india covid ivermectin  I’ve compiled some of my experiences in the posts listed below. I hope you enjoy and it helps you find fast and more value from your lead scoring efforts. ivermectin dose…
Lead Scoring 301: Webinar and Video Lead Scoring
Summary Traditional lead scoring allows us to score on profile data from within our marketing automation system and even from outside platforms such as CRM and data-warehouses. Â We can also score based on engagement data stored in our marketing automaton system such as e-mail clicks, website visits, and form submits. Â However, this misses one important…
Lead Scoring 202: Advanced Lead Scoring Features
Summary If yore using a flexible marketing automation system there are many ‘enhancements’ you can be build into your lead scoring programs. Â The list is growing all the time but I thought I’d list some of the popular advanced lead scoring enhancements I’ve built in the past. can you give ivermectin to a cat Program…
Lead Scoring 201: Using Multiple Lead Scoring Programs
Summary The concept of lead scoring is fairly simple – give a contact points for how well they match up with profile attributes of your buyer personas and how engaged they are with you (determined by website visit, email engagement, requests for info, etc.). Â However, right out of the gate most organizations run into a…
Eloqua Experience 2012 Pre-Game Show
Overview Eloqua Experience 2012 North America is almost upon us! This year Eloqua’s annual user conference promises to be bigger than ever. Although previous events have taken place in San Francisco, Eloqua has moved it to Orlando this year to accommodate their rapidly growing client base which is no longer west coast centric (or at…
Taking the ‘Lead’ out of #LeadNurturing
Several people have recently asked me when the best time to nurture a lead is. My answer is “all the timeâ€. If you have access to a system capable of automating the process why not leverage it as much as possible! In fact, the term ‘Lead Nurturing’ may no longer be accurate since we are…