I lead an extremely unstructured life.Â Chauffer to two busy kids, husband to my wonderful wife, conference calls at all hours of the day and night (perks of working for a truly global company), frequent travel, and all the side projects you can imagine (including the never-ending basement reno!).Â No two days are ever the same.Â HOWEVER, despite loving the chaos of my life, Iâ€™m a process addict when it comes to work.Â I love to develop processes, document them, standardize them, test them, tweak them, scale them, and share them.
Standardized processes allow us to measure results in a consistent wayâ€¦for â€œonly when we measure, can we improve.â€
So in the spirit of process Iâ€™d like to share a great campaign creation templateÂ I came across.Â Its creator is Josh Hill (@jdavidhill) for use by his Marketo clients.Â However, it just as easily translates to any other marketing automation platform.Â It walks through the steps to create a campaign.
Many of you may have a checklist like this.Â For those that donâ€™t I encourage you to use this as motivation to create your own.Â Now that you have an example to use as a template you really have no excuse.
Cheers to process!