Lead Scoring has long an important piece of demand generation and will likely continue to grow in complexity and value. I’ve compiled some of my experiences in the posts listed below. I hope you enjoy and it helps you find fast and more value from your lead scoring efforts. I encourage you to share your stories in the comments.
- Lead Scoring 102: Select Lists
- Lead Scoring 201: Using Multiple Lead Scoring Programs
- Lead Scoring 202: Advanced Lead Scoring Features
- Lead Scoring 301: Lead Scoring with Webinar and Video Data