This Revenue Engineer article features guest writer Richard Hill, a Practice Leader at Quarry Integrated Communications. As resident marketing automation advocate, Richard is responsible for helping Quarry’s clients succeed in adopting and mastering this new breed of game changing technology. Quarry is a Certified Agency Partner with Eloqua.
You’re a marketing automation advocate. You’re passionate about your platform and all it can do (and man, it can do a lot!). However, do you ever struggle to find a quick and easy way to socialize and educate others in your organization about marketing automation and its deep functionality? And, as you plan campaigns and programs, do you ever wonder, “Am I truly tapping into my platform’s full potential?” In an effort to help Marketers in these situations, Quarry recently created this Marketing Automation Mind Map.
Think of this infographic as a quick and easy reference guide to help you and your colleagues better understand and leverage the power of marketing automation. You can download a print-ready PDF copy of the mind map (no form required, really!) at www2.quarry.com/map/mindmap.