Content is king and the fuel for your revenue engine. Unfortunately, it’s also one of the hardest pieces to master. Content marketing is a rapidly expanding discipline with a growing array of options to help you pump out better content faster.
Hubspot has long stood as one of the leading content super-producers in the marketing arena. They always seem to be a step ahead of the curve in terms of creativity and still able to pump out large volumes of content.
Their latest masterpiece comes in the form of a music video parody of ‘Gangnam Style’ by Korean sensation PSY. Move over Macarena! This is certainly not he typical content you’d expect from a software company.
You can get the full details on production, guest stars, and watch the original video on the Hubspot Blog.
The main point is that content doesn’t have to be boring and categorized in a box. Be creative and focus on the goal of the content (i.e. generate attention). It’s great to watch what leaders like Hubspot are doing to get ideas but always be looking for new ways to pump out content that drives your business goals. It’s about getting results, not checking boxes on your content matrix.