Leveraging Legal Insights in Revenue Engineering: Uncovering the Marketing Potential of Probation Conditions
Marketing Strategies and Legal Conditions
Marketing strategies often draw from a variety of fields, including psychology, behavioral science and design. One area we haven’t seen enough marketers tapping into is the law. By treating legal conditions like conditions of a contract, such as probation, you can turn this knowledge into a marketing advantage.
Making Legal Conditions a Part of Your Lead Funnel
Lead management and revenue operations are the blood of any organization. You can beat out your competition by designing a lead management system so effective, it’s the only game in town that applies legal knowledge like you do. It doesn’t really matter if your company is in a field that requires you to understand legalese. What does matter is how you use your expertise on these types of complex systems to get more customers through the door.
The “Special Conditions of Probation”
Today, let’s look at one term in particular: the special conditions of probation. This term refers to any limitations placed on an offender during their time under the watchful eye of the law. For example, a criminal might be forced to avoid certain locations or refrain from behaving in certain ways.
Laws are basically limits. Keep to these bounds and you’re fine. Veer too far and you invite problems. The same governs marketing. Follow industry rules, such as in poker, and you win. Leap outside the poker boundaries, and you find yourself pulled from the game.
Where it makes sense, you can apply this methodology to campaigns. At its heart this concept is just a joke, but its potential impact on marketing strategies is substantial. Your marketing team can even bake the concept into email autoresponder series.
Imagine this scenario: Your autoresponder says “Congratulations, you completed level one! To continue receiving special offers, be sure to feed the meter before it runs out!”
It’s silly, but we don’t think it’s impossible your next autoresponder will come from a similar theme: Your next autoresponder continues the quest with this ask: “We noticed you left the quest incomplete. If you’re not enjoying our game, click here to kill the quest.”
Think about what terms and conditions you can set for marketing efficiency.
How to Use the Law Strategically
A few best practices when capitalizing on legal conditions in marketing campaigns:
- Emulating the law isn’t the only way to bring new life to campaigns. It’s just one method.
- While legal conditions make a ripe target for this exercise, it’s just one example of how you can use another subject to inform your operations and take you to the next level.
- The more possible plane combinations you land on, the more your marketing will increase.
