Speed Cameras and Marketing Automation: Navigating Legalities in Arizona
Ok, this may sound like a stretch, but just bear with me a moment… With the prevalence of automation tools in marketing, is it possible that the current controversies around speed camera legality could be used as guidance? What does speed camera legality have to do with marketing automation you might ask? Speed cameras are a relevant case study in this scenario for a few reasons. First of all, they are the type of case study that people are searching for today because there is a lot of debate going on about the legal status of speed cameras across the United States at the moment. Secondly, the data that we’ve collected around speed camera legality can give marketers insight on why legal compliance is important for automation. While the legality of speed cameras is only one form of legal compliance that businesses must consider when implementing any form of automated marketing, the case study of speed cameras provides good insight when looking at how your business might respond to the legal status of marketing automation technology.
This article in particular Dave Mulcahey was able to provide some insights into the legality of speed cameras in Arizona and why the legal status is so complicated. Mulcahey was able to find that the legality of speed cameras is somewhat object specific as it depends on whether the object is manually or automatically controlled. Automatic traffic enforcement systems are legal according to Arizona law, but there are some elements of them that are not legal. Legal compliance issues surrounding new technologies like speed cameras are easy to see, but when we talk about marketing automation, legal compliance becomes much less obvious. In fact, legal compliance of these technologies can be difficult to comprehend for many marketers. That said, it is important to know when marketing automation technology must be analyzed in the context of legality.
For example, when looking at what types of data are being collected by your marketing technology, it is essential to know how they are being collected. When there are differences in how data is collected, it gives you a means to argue why certain collection methods are legal whereas others are not. The story of speed cameras legal status in Arizona is a good example of this. In Arizona, if the traffic system is manually controlled, it is not legal, but if it is automatically controlled by a computer system, it is legal. For example, in the case of speed cameras that are set up along interstate highways, the automatic traffic enforcement can be legal, but if the officers have to manually switch off the cameras to take their own pictures, it could be argued that the system is not legal. While speeding is not a manual controlled action, the process of taking images is. It is similar with marketing automation. If you are collecting data automatically, some laws may apply, and if you are collecting manually, other laws may apply.
Of course, the legal status of marketing automation varies by jurisdiction, so if you want to know more about the legal status of marketing automation in your area, read up on the automated marketing compliance tips we’ve provided. Some elements of these laws may also apply to other marketing technologies. For example, while speed camera legality varies from state to state, email marketing automation technology can be affected by laws such as the CAN-SPAM act. In this particular act, there are some elements of email marketing automation technologies that are legally compliant, and some that are not, and there are similar laws for SMS text message marketing automation and other forms of automated marketing technology.
Since the legal status of marketing automation varies by region, it is recommended that companies take some effort into looking at which pieces of marketing technology they are using, and how these technologies work, before diving into the different marketing technologies that are available. Again, if you want to know more about the legal status of marketing technology, research marketing automation compliance for your local region.
