Harnessing Legal Insights to Boost Your Marketing Campaign Strategy
Marketing Strategies and Regional Trends
Marketing departments in every sector, service, and business face the same dilemma each week: How do we make our campaigns more effective, and drive more engagement by our audience? The answer, as it turns out, can lie just below the surface, all but invisible, while still being a better solution than price drops or giveaways. The solution is to look at the regional trends, customs, and laws that your clients or customers live under, and find the content that will trigger their interest. In the case of Louisiana businesses, a few states have even clearer differences that matter to everyday life.
We’re talking about things like: the legality of brass knuckles in Louisiana? This might seem like an odd question, and entirely unrelated to the field of marketing automation, but trust us when we say that there’s an answer to this question that could influence a marketing campaign’s success greatly, by using wisely that narrow profit that most businesses can’t reach.
For example, in Louisiana, brass knuckles are legal weapons, and can be worn openly if they are not used in the commission of a crime. Every corner has someone who wants to know as much as they can in this area, simply because the laws are so different from their neighboring states. From marketing to sales targets, to strengthening or borrowing success from one Louisiana business to build the next, the entire process of developing your strategy, and executing it effectively, should always flow like a river toward the targeted, the relevant, and the timely.
In the case of brass knuckles, it only takes a moment to link to an article expounding on the legality, found here, which is written by a legal expert who brings credibility assumed to be true by a visitor to any state in which brass knuckles are legal. The beauty with which you weave together this source and its location into a campaign targeting local interest is effective; it works on both the level of general interest and on the unexpected level of personal connection, increasing the reach and effectiveness of your campaign significantly. Results may vary, but with the right approach, they will vary positively.
There are a thousand different ways to apply this to different campaigns, from law as a daily fact to how current events filtered through politics and law might influence where someone buys their drink of water, or what box they check under Gender when filling out government forms. The power of understanding your clients and customers is enormous, and appreciated, if not always realized, for how valuable it is. When you start looking at law, regional trends, and how they connect, you see the impact you can have, and it’s substantial.
Take the time to identify your market and your target, and make sure to listen to what they need, what they’re looking for, and how their region’s words, laws, and cultural values influence them. Start small, and increase as you reach new heights in your campaigns and your results. With the right content strategy, ROI will follow.
