How Automation Can Streamline Your Lemon Law Claim: A Practical Guide for Marketing Professionals
Marketing automation and lead management systems are often used in businesses where the focus is on customer engagement and retention. However, there is an increasing number of business sectors where these systematic approaches can optimize the way prospects, clients, cases, and claims are managed. If you do legal claims such as lemon law suits, for example, there are systems that you can use to organize your client and prospect interactions. This will ensure that you capture and retain a greater share of qualifying claims.
When you learn how to start a lemon law claim, you are going to be required to gather numerous forms of data. You will also need to manage your claim against a potential sea of opponents including opposing attorneys, the manufacturer, resellers, agents, authorized repair centers, or lessors. This can only be done efficiently by having a detailed process through which you plan out the flow of information between your various departments and stakeholders. To achieve this you need adequate software solutions that make capturing, storing, analyzing, and reporting data for you easier. This is where CRM systems come into play.
A good CRM system, such as the one offered by Revenue Engineer, for example, can save lemon law suites a lot of time. It is said that a contact at the right moment can lead to a signed contract. In the legal sector such contracts may take the form of a retainer agreement or a new client contract. Organizations that learn how to start a lemon law claim without using a business management system may find that they have lost many more leads than they have captured. Once you capture your leads, however, you still need a system for driving them forwards through your business process.
One of the best ways to drive your prospects through to whatever call to action you have set out (e.g. an agreement) is to “follow up at the right time, in the right way”. What this means is that you have to learn how to start a lemon law claim with this in mind. In the case of a lemon law claim, it’s all about being proactive. Many people who have lemon law claims fail to take action because they don’t know enough or they are afraid that someone out there is going to beat them to the case, but you can either be active with the lemon law claim process or you can be passive. If you are a passive driver of processes you will fail. The solution is to invest in automated processes so that you squeeze every drop of juice out of your lemon!
CRM systems can then be adapted to meet your organization’s needs. For a lemon law claim, for example, you need a sequence of predefined actions. A process could look something like this: 1. At the point of entry of your claim you create a new record in your CRM. 2. Next you send out an acknowledgment email with information about your initial activities. 3. This is followed by assigning resources to your claim. 4. Then you undertake your first activity and update your database. 5. This is followed by another lead nurturing process that should lead you towards your goal. 6. Follow-up activities may then ensue. 7. Finally, you complete your case and the cycle is complete.
Once you have automated processes in place you will see your number of prospects dramatically increase. Once you know how to start a lemon law claim, you will see your conversion rates also increase because you will be better at getting your prospects to say yes. There are many ways to optimize your approach. Revenue Engineer (for example) uses software automation to help its users increase their opportunities and; importantly, obtain measurable results. When you learn how to start a lemon law claim this way you will find that you have already won half the battle even before you have entered into any legal conversations with your prospects. Well-planned and managed follow-ups may ensure that you achieve a better outcome from your leads.
For more information on lemon laws, you can visit Wikipedia.
