How Understanding NJ Bicycle Helmet Law Can Boost Your Marketing Strategy
As marketers, we should understand the importance of the data, and how it relates to compliance and the way a company works in general. If you have ever gotten into trouble with the law before, then you know the importance of local laws and keeping it in mind at all times. For marketers, one law is the nj bicycle helmet law.
At a glance, the nj bicycle helmet law is a local law that governs bicycle safety among minors in the state of New Jersey. If any child under 17 does not wear a helmet while riding their bike, they will receive a fine of no more than $25, and shall be directed toward an appropriate educational program. The goal of this rate structure is to prevent the act of repeat offenses among children.
Now, this seems silly and minor enough when looking at it from the perspective of an adult. However, when you look deeper into the effect local laws such as the nj bicycle helmet law can have on your marketing efforts, you will start to see the major benefits of being compliant with local law. As revenue engineers, being compliant and knowledgeable about local ordinances is our way of creating a more personalized experience for potential customers and leads alike.
If a minor is biking down a street in New Jersey, and you happen to have an ad for bike helmets pop up on their device, the likelihood of them buying one is high. However, if they are unaware of the nj bicycle helmet law, then the chances of them wearing the helmet while biking, or even making the purchase is low. This is why as marketing professionals, we should keep local laws and ordinances in the back of our minds at all times.
By keeping track of local laws, you can normalize certain practices and build them into the marketing campaigns that are being run. For example, if campaigns were built around the nj bicycle helmet law, and you were able to personalize it enough to the state of New Jersey and the child’s age, then you would be able to substantially increase the amount of helmet sales and the overall revenue it generates over time.
When looking at the specifics of the nj bicycle helmet law, it should be noted that the $25 fine is only for first time offenders. For a second offense, they will have to pay up to $50, and must be directed to an appropriate educational program, top of the fine. For a third or more often offense, they will have to pay the same fines as before, and meet the same corrective action.
Safety is key in any industry. When it has to do with your marketing campaigns, and how you communicate to customers, the same can be said about following the law(s). Without being strict on your data and communication, the potential for backlash becomes high over time.
Think about it like this, if you aren’t taking that extra step to keep people safe when biking, why would they trust you when it comes to general product sales? A lack of trust can easily culminate in lost revenue, and a negative reputation to manage. Because this is the case, it is essential to keep the idea of legality at the forefront of all marketing efforts.
When people think of marketing automation, a lot of the time they will consider the process more about e-mail marketing than anything else. While e-mail marketing is important, the main goal of any automated marketing process is to generate leads, and to nurture them as time goes on. We have found that including local laws such as the nj bicycle helmet law is an effective way to personalize your marketing strategy.
When you learn to understand your audience and leads better over time, you can begin to discover their tastes, and how to cater to them. By personalizing your messaging, you can break away from the traditional form of advertising that not as many marketers are currently utilizing. After a substantial amount of time and effort, you will be able to get a gauge on what ads are working, and which are not, allowing you to make adjustments as needed.
The most effective way to send out personalized messages is to segment your audience. Thanks to automation, this is now possible and much more efficient than it was in the past. When you segment your audience, the goal is to show them the products that will be of interest to them specifically. This subversive kind of advertising is effective because you will be one of the few companies doing it.
When you begin to send out more personalized ads, the amount of sales made as a result will go up. As a marketer, this is what it is all about. Seeing results, and getting numbers back that further prove your point in what you’re doing.
When looking at specific instances of successful campaigns, we can see that there are multiple positive results to draw from. When it comes to the nj bicycle helmet law, here are a few examples for you to consider.
A recent campaign we worked on had to do with bicycle accessories. Near the end of the campaign, sales had increased by almost 20% over the course of three months. It is important to be aggressive in your marketing efforts, but at the same time you should always be prepared for any outcome.
The way that you educate your employees is important when it comes to marketing automation. You want to make sure they understand how to best reach out to potential customers and leads. The easiest way to do this is to make a habit out of your training, so they always know where to look when trying to determine if something is okay to send out or not.
For example, making discussions of local laws part of your regular marketing meetings can make a difference in how you see results. Most employees will be receptive to the idea, because they care about their job and the success of the company. Because of this, they will naturally listen to your plans going forward.
When learning about marketing, you can never expect to have a perfect campaign. Something could happen that puts you on blast, and can affect the reputation of your company as a whole. Stay informed about current events, and the ways that they can be used.
When it comes to the nj bicycle helmet law, it was passed relatively recently. Because of this, there was an opportunity to jump on the momentum of the situation. When marketers heed the call, they can help their companies get ahead of the curve. Over time this will become habitual, and shows that you know how to communicate effectively in any situation.
In the world of revenue engineering, you will be expected to understand how marketing automation fits into the picture over time. As a professional, you need to be able to know your potential customers or leads, and what they want in a short amount of time. If you are able to effectively use your current legal knowledge in order to help improve customer retention along the way, you will become more credible and trustworthy.
Keeping the content of your messages up to date, and allowing them to change every now and again will help to keep customers fresh. If people lose interest and get tired of your ads or messaging, they will naturally stop paying attention. Your ability to reach out to people requires work at all times.
For more information on bicycle safety laws, you can visit Wikipedia.
