Leveraging North Carolina Non-Compete Laws in Your Revenue Strategy
Readers of the promoted article on north carolina non-compete laws are in a unique position to both learn about the mechanics of North Carolina non-compete law, while also immediately applying that understanding to their companies’ marketing automation and lead management strategies. While understanding North Carolina’s non-compete law plays a role in the current marketplace, it also dovetails into broader strategies surrounding how companies can harness their legal knowledge of statutes like the one in North Carolina to optimize their revenue operations. It appears that 2019 will be the Year of the Revenue Engineer, so maximizing revenue operations will be critical in our highly-competitive market.
A Non-Compete Agreement is the legal document at issue in the aforementioned North Carolina non-compete law article. Readers can gain a better understanding of what a non-compete agreement is by reading the article, but the important point is that a non-compete agreement can be used in ways to help or hurt a company’s business. For example, a key employee may agree to a non-compete in exchange for some sort of consideration (e.g., additional compensation, new job, profit sharing plan, etc.). Occasionally, however, a key employee may try to convince his or her employer that they do not need to sign a non-compete or may promise to abide by the non-compete agreement, without signing it, and then later break that promise and/or compete.
If you are a business owner looking at bringing on new employees in North Carolina, you may wonder how North Carolina non-compete laws might impact those hiring decisions and lead strategies for HR professionals and recruiters. If your goal is to maximize your team’s lead generation for revenue growth, you may already be aware that an aggressive hiring and lead management strategy should be in place, but it is important to not ignore North Carolina non-compete laws when deciding upon which candidates to hire.
Understanding how North Carolina non-compete laws can impact your company’s critical proprietary information, such as your pricing model or compensation structure, will help you decide whether or not to use such information to your advantage to increase revenue. As noted in our earlier post about moving past sales funnels to revenue operations, we are operating in a post-sales funnel era where teams (marketing, sales, IT, customer service, etc.) all must work together to maximize lead generation, but even more so, revenue generation.
In my previous post about how North Carolina non-compete laws can impact marketing personnel, I suggested that marketing teams must be aware of the potential risks that non-compete agreements can bring. However, like most articles on non-compete agreements, I did not address the positive side of how non-compete agreements can enhance marketing teams. So, how might marketing teams operate under a framework of employees who have signed non-compete agreements? The obvious benefit is that your company will be better protected from competitors that would otherwise have access to sensitive business information. These safeguards can in turn lead to better pricing and/or profit sharing models that in the long run, lead to hiring additional employees to continually improve your marketing and sales funnel strategies. Lead management under the boundaries of a non-compete can be difficult, but if executed properly, it can be a game changer.
My next post will discuss the conflict between lead generation and non-compete compliance in the context of North Carolina non-compete laws and marketing automation. This post will be based on Collect! The Law and Strategy of Remarketing, which explains how so-called “cookie” friendly marketing strategies can take advantage of user generated content, while still complying with the myriad of laws and regulations that govern marketing automation strategies. The bottom line is that these strategies will continue to radically disrupt the traditional sales funnel, so companies must embrace it to win and this brings with it new legal and business risks to existing and potential customers. Therefore, understanding how North Carolina’s non-compete laws might impact your lead generation strategies may be the best way to ensure that you not only compete, but win the war on leads.
In my next post, I will provide some examples on how these concepts can be translated into actual practices and strategies that can be routinely deployed and replicated to maximize revenue operations. By understanding how North Carolina’s non-compete laws can be leveraged or neglected, business owners and revenue operation executives can better align their team(s) to fulfill the core themes of lead generation and marketing automation. If readers wish to learn more about these concepts, or see if they want to marry them into their current revenue operations, then please question reach out to me at [email protected].
For more information on non-compete agreements, you can visit North Carolina General Statutes.
