Eloqua Experience 2012 Pre-Game Show
Overview Eloqua Experience 2012 North America is almost upon us! This year Eloqua’s annual user conference promises to be bigger than ever. Although previous events have taken place in San Francisco, Eloqua has moved it to Orlando this year to accommodate their rapidly growing client base which is no longer west coast centric (or at…
Marketing Lessons from the Stanley Cup Playoffs
The NHL playoffs are over and the Stanley Cup has been awarded to the best team. As a Canucks fan this is a hard pill for me to swallow but it’s not the first time I’ve experienced disappointment. In situations like these I like to take a lesson or two away to offset the damage…
The Secret to a Successful Marketing Automation Implementation: Focus
I recently read a great planning document that clearly outlined 32 steps to successfully rolling out a marketing automation system. It spread tasks such as ‘document customer profiles’, ‘integrate with CRM’, and ‘build lead scoring’ over a one year period which creates a great road-map to a complete marketing platform. It seemed pretty simple. This…