Category: Content

Influencing Buyer Decisions Using Video

Influencing Buyer Decisions Running Demand Generation at a company that offers the leading Video Marketing Platform means I have to include video as a major component of almost every campaign we run (we gotta eat our own dog-food!).  But when it comes down to it my responsibility is all about influencing buyer decisions to drive…

Short Grass, Short Marketing Content

Marketing Content: Short and Sweet Wins the Race

Fluff in marketing content is dead – or at least it should be.  This article serves as a reminder (and hopefully an example) of this.  Get to your point quickly to be more effective. Recent Events Several recent events have reminded me that short marketing content is not being used as often as it should…

Gangnam Style Content

Content is king and the fuel for your revenue engine.  Unfortunately, it’s also one of the hardest pieces to master.  Content marketing is a rapidly expanding discipline with a growing array of options to help you pump out better content faster. Hubspot has long stood as one of the leading content super-producers in the marketing arena.  They always seem…